Jennie Joseph
Jennie Joseph

Jennie Joseph is a British-trained midwife, a women’s health advocate, the founder and executive director of Commonsense Childbirth Inc. and the creator of The JJ Way®. She moved to the United States in 1989 and began a journey that has culminated in the formation of an innovative maternal child healthcare system, markedly improving birth outcomes for women in Central Florida.

Jennie has worked extensively in European hospitals, American birth centers, clinics and homebirth environments. She has been instrumental in the regulation of Florida midwives since the 1990’s and has been involved in midwifery education since 1995. She is the chair of Florida’s State Council of Licensed Midwives. Currently she owns a Florida licensed midwifery school attached to The Birth Place, her nationally renowned birth center and maternity medical home in Winter Garden, Florida.

Due to the high prematurity rates experienced by low income and uninsured women she established an outreach clinic for pregnant women who are at risk of not receiving prenatal care. Her Easy Access’ Prenatal Care Clinics offer quality maternity care for all, regardless of their choice of delivery-site or ability to pay, and have successfully reduced both maternal and infant morbidity and mortality in Central Florida. The Birth Place offers a unique opportunity for pregnant women to choose the site, setting and type of provider for their prenatal care and the delivery of their baby. Working in partnership with women by raising their status from patient to client, Jennie has empowered them to be proactive about their treatment and care. Fathers, family members, and friends are brought in as part of the mother’s team and engaged in the goal of helping her achieve a healthy, full-term pregnancy.

Jennie has pressed for linkages and collaboration with other public and private agencies in an effort to maintain continuity of care for the safety of her clients but also in order to bridge the gap between America’s maternity care practitioners. She has developed and administers perinatal professional training and certification programs to address the health care provider shortage, diversify the maternal child health (MCH) workforce and address persistent racial and class disparities in birth outcomes. There are both quantitative and qualitative studies underway regarding Jennie’s work as well as continuous reviews of the impact of her clinical and educational programs. Jennie’s model of health care, The JJ Way®, provides an evidence-based system to deliver MCH services which improve health, reduce costs and produce better outcomes all round.

Jennie Joseph has built up a reputation across the United States and has given numerous presentations, including a Congressional briefing on Capitol Hill, in order to discuss the statistical data as well as describe practical solutions to improving birth outcomes. Jennie is a regular presenter at maternal child health conferences and organizations; she has a leadership position amongst US and international midwives movements and is a subject matter expert on racial and perinatal disparities in the USA.

Jennie firmly believes in patient-centered, woman-centered care and works tirelessly to support the systems, providers and agencies charged with delivering that type of care. “Until women and their loved ones feel that they have enough knowledge and agency to be part of the decisions around their care and until they have access to the education and support that they are lacking, they will continue to be at risk.”-Jennie Joseph

To have Jennie speak at your event or for training and consulting needs please email

5 thoughts on “Jennie Joseph

  1. Good day to you Jennie.

    I hope all is well with you. I HAD to send a message to you about your video clip – ‘the AMERICAN Dream’. It hit me hard to listen to the stories you shared with us. I have been struggling for over 20 years to support the same cause here in the UK. Obviously, I believe the situation is more dire there were you are than here.

    Jennie I would love to keep in contact with you and hopefully support you in whatever way I can to enhance your great work.

    I have a midwifery qualification (2004 not practiced for years.

    I am a birth educator / partner (doula). Seen over 1000 births from 1993 to now. I have a psychotherapy qualification (Oct 15) which enhances my counselling that I have used since 1995.

    My style of teaching mothers (ANTENATAL 101 – YouTube) is the build their confidence through the knowledge of labour. What the body does and why. Whet to do to keep labour going. I have seen mothers deliver in a couple of hours do to things they are told to do in pregnancy. I would love up share these things with you at some point. Let me leave you now. I am so looking forward to hearing from you.
    Stay blessed🌺

    1. Hello!!! Lovely to hear from you – you contacted me a couple of years ago too! I very keen to connect. It is an extremely busy time and I would like to set up a time to talk in the new year. Please email me at to remind me. I am thrilled to learn more about your work. Merry Christmas to you !


  2. Jonnie,

    I just read your petition and had a few questions about some of your sources on the statistics you quoted.

    “Our maternal mortality rates have more than doubled in the last 25 years.” citation needed
    The world bank indicates that the maternal mortality rate MMR has gone from 12/100,000 in 1990 to 14/100,000 in 2015 in the US

    “Today, women are more likely to die from pregnancy and childbirth-related complications in the U.S. than in Iran, Serbia, and Bosnia.” – citation needed
    The world bank indicates that the MMR’s are as follows:
    US 14/100,000
    Iran 25/100,000
    Serbia 17/100,000
    Bosnia 11/100,000

    Bosnia seems to be the only country doing better than the US

    Your clarification would be greatly appreciated.

    Thank you,

      1. For James:
        The petition was drafted prior to the latest figures that came out on November 12 (Trends in Maternal Mortality 1990-2015), so it reflects the 2014 figures, when the US MMR was listed as 28. We will be updating the petition to reflect the latest data.
        Thanks for your support.


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